Seinfeld – Season 5 – Episode 7 – The Non-Fat Yogurt
In the Seinfeld episode The Non-Fat Yogurt, Jerry, Elaine and George eat at a non-fat frozen yogurt shop in which Kramer has invested. The yogurt is delicious, and they (along with Newman) indulge, as it is “non-fat.” When Kramer notices that Jerry and Elaine have gained weight, they become suspicious of the yogurt’s contents. Elaine decides to send the yogurt to a laboratory for testing.
Meanwhile, Jerry accidentally uses the word “fuck” near the shop owner’s son Matthew, who then starts to use the word frequently. When he tries to apologize, the boy ruins one of Jerry’s cassette tapes, causing Jerry to curse yet again, this time using the words “fuck” and “shit” (which are, again, censored). Elaine’s new beau and George’s nemesis, Lloyd Braun, works as an aide to the mayor of New York City, David Dinkins, currently up for re-election against Rudy Giuliani. Elaine suggests that everyone in the city wear name tags, so that they can greet each other. Lloyd takes the idea to Dinkins, much to everyone else’s ridicule. Braun eventually breaks up with Elaine; she claims that it is the fault of her weight gain from eating the yogurt.
George nudges a “we should get going” gesture with his arm, which Lloyd mistakes for a spasm. George plays along, and keeps faking the spasm whenever Lloyd is around or mentioned. When Dinkins gives Lloyd the option to George to go see a doctor, George does so, but the doctor thinks George is faking his spasm. George’s spasm turns into a real one after banging the doctor’s desk upon leaving, now worrying George.
Kramer, fearful of losing his investment, tries to sway a lab technician to falsify the analysis of the yogurt. In the process, they kiss passionately, and a sample of blood with high cholesterol falls into a test tube belonging to Rudy Giuliani. In the end, though, the lab reveals that the yogurt does, indeed, contain fat. Business plummets, especially when Giuliani receives the results of a physical claiming that he has high cholesterol. Giuliani reveals that he, too, has eaten a great deal of frozen yogurt lately, and vows to eliminate false advertising in the city. The yogurt shop now serves real non-fat yogurt which doesn’t taste very good, leaving Newman furious and blaming Jerry and vowing to get back at him. The episode ends with the main characters watching Giuliani deliver his victory speech over Dinkins; the “name tag fiasco” cost him the election, leaving Elaine (unbeknownst to the others) embarrassingly upset and responsible. Matthew calls Jerry a “fat fuck” for ruining his father’s business.